Espin Local One person. Plain english. No lock-in.
Local SEO · Long Island

Your customers are searching. They keep finding someone else.

Someone in your town just searched for exactly what you do, or asked ChatGPT who to call. Three names came up. The job went to one of them. If your name is not on that shortlist, this page is the work that puts it there.

A real check, July 2026

I asked the major AI assistants "best plumber in Massapequa" ninety times. One local shop was named in 30 of 90 answers. Several competitors with more than 140 five-star reviews came up zero times. Being good is not the same as being found, and the gap is measurable.

See where you stand, free
Who this is for

If your customers search "near me," this is for you.

Plumbers, electricians, HVAC, and contractors. Med spas, salons, dentists, and vets. Restaurants and shops. Any business in Nassau, Suffolk, Queens, or the rest of NYC that lives on people nearby picking up the phone.

Who it is not for: online stores, national brands, and anyone who wants the top spot promised by Friday. This is measured, honest work, and it compounds month over month.

What is included

Six things, all done for you.

01
Google profile, done right

The categories that match what customers type, services with prices, real photos, hours, and posts. One wrong category dropdown can keep you off the map entirely. I have seen it.

02
Reviews that compound

An automatic ask after every job, sent when the relief is fresh, plus win-back for lapsed customers. Reviews are the one signal a chain cannot fake in your town.

03
A site Google and AI can read

Titles, structured data, llms.txt, and speed fixes so both search engines and AI assistants understand exactly what you do and where. This is the newest gap and the least crowded one.

04
Listings that agree everywhere

Yelp, Apple Maps, Bing, and the directories that already rank for your searches. One name, one phone number, one address, everywhere. Disagreement reads as doubt to Google.

05
AI answers, tracked monthly

Every month I ask the assistants your customers' questions and record who gets named. You see who AI recommends instead of you, by name, with counts, and we work to change it.

06
A report you can actually read

Rankings, calls, reviews, and AI mentions in plain english, same format every month, so you can see the line move. No jargon, no 40-page PDF of screenshots.

How it works

Three steps, no mystery.

Step 1
Free snapshot

Your business name and town, and the engine checks where you stand on Google and in AI answers. In your inbox the same day, usually within the hour.

Step 2
Fix-first plan

The full audit ($350, credits toward your first month) reads every signal by hand and puts the gaps in order, biggest lever first, so no month is wasted on the wrong thing.

Step 3
The climb

Month-to-month work from $500, measured by the same engine every 30 days so you see exactly what moved. No contracts, cancel in one email.

Questions

Straight answers.

How long does local SEO take on Long Island?

Profile and website fixes usually show within a few weeks. Rankings, reviews, and AI answers build over two to three months. Anyone promising the top spot in days is selling something.

What does it cost?

The visibility snapshot is free. The full hand-done audit is $350 and credits toward your first month. Ongoing work is a month-to-month retainer from $500. The Visibility Monitor, which re-checks your rankings and AI answers monthly, is $29 a month.

Do you guarantee the number one spot?

No, and nobody honestly can, because Google decides. What I do instead is measure everything before and after with the same engine, so you see exactly what moved. If the work is not paying for itself, you cancel in one email.

What is AI answer visibility and why should I care?

Your customers now ask ChatGPT and Google's AI who to call, and the assistants answer with two or three business names. Those answers are built from your Google profile, reviews, listings, and website. Local SEO in 2026 means showing up in those answers, not just on the map.

Do I need a new website for this to work?

Not always. If your site loads fast and Google can read it, we fix what is there. If it is genuinely holding you back, I will show you the numbers first and tell you plainly, before recommending anything.

Do you cover Queens and NYC too?

Yes. The work is town by town, wherever your customers actually search: Nassau, Suffolk, Queens, and the rest of NYC.

Start here

Find out where you stand. Free, same day.

The snapshot checks your Google profile, map rankings, reviews, and what the AI assistants say when your customers ask. No call required, no obligation, and the report is yours either way.

I read every one myself and reply personally when it is worth a conversation.