Visibility score
Sampled and directional, not precise. Three runs per question, one pull in time.
The five signals
Site health
Loads in 4.3s on a phone (largest content paint). Layout shift 0.18, 0 is stable. Mobile performance 61/100.
| what is wrong | weight |
|---|---|
| meta description duplicated across 5 pages | medium |
| images missing alt text on 3 pages | light |
| more than one h1 on 1 page | light |
Top 250 pages, not every page. 12 pages read on this pull. 12 from the sitemap, 0 by crawl.
When customers ask AI
| customer question | Claude | ChatGPT |
|---|---|---|
| plumber massapequa | 1/3 | 2/3 |
| emergency plumber massapequa | 0/3 | 1/3 |
| best plumber in massapequa | 0/3 | 0/3 |
Times named when a customer asks each question, out of three asks per assistant. Sampled and directional, not precise.
The competitor gap
Who AI recommends instead
The businesses the assistants named when asked your customers' questions. Sampled, not market share.
| business | how often |
|---|---|
| Oakside Plumbing and Heating | named in 5 of 9 answers |
| Harbor Drain Pros | named in 3 of 9 answers |
| Sample Rooter Co | named in 2 of 9 answers |
| search | your spot | the gap |
|---|---|---|
| plumber massapequa | #2 | 1 business ahead |
| emergency plumber massapequa | #3 | 2 businesses ahead |
| best plumber in massapequa | #7 | 6 businesses ahead |
| plumber near me massapequa | not in the top 20 | at least 20 businesses ahead |
| drain cleaning massapequa | #11 | 10 businesses ahead |
What to fix first
- Add LocalBusiness schema to the site
Structured data tells Google and AI assistants exactly what the business is and where it works.
- Publish an llms.txt file
A plain-english file that lets AI assistants describe the business accurately. Cheap to add, early advantage.
- Add real photos to the profile
Profiles with fresh photos get more taps. Ten real job photos beat one logo.
- Climb the map results
The searches customers actually type still rank other businesses first. Categories, reviews, and proximity signals move this.